The Child Tax Credit is a secret weapon to get candidates over the finish line.

After running a Bully Pulpit Interactive field experiment, we found ads move CTC Voters a stunning 16 points toward named candidates in battleground Senate races, with a similar boost seen in candidate trust.

 

silence on the Child Tax Credit is hurting its supporters, but the issue can be a strong attack against its opponents.

Our new voter file modeling also reveals the best Child Tax Credit targets to help candidates chart a path to victory.

 

CTC Turnout Voters live in states critical to the Senate majority.

 

CTC Persuasion Targets are concentrated in states with toss-up House races